INTERNATIONAL CRICKET COUNCIL ACADEMY SECURES PARTNERSHIP WITH BABYSHOP
• Babyshop becomes ICC Academy CricketCubs and ICC Academy Summer Camp sponsor
• Cricket Cubs Winter Season commenced on 13th September 2016. Second Term to commence on 17th January 2017
DUBAI, 30 October, 2016: Dubai Sports City has today (Sunday 30th October) announced a brand-new partnership between the International Cricket Council Academy and Babyshop retail stores which will see Babyshop invest in the future of cricket in the region.
The agreement will see Babyshop become Title Sponsor of the ICC Academy’s flagship youth development programme Cricket Cubs and the 2017 Babyshop Summer Cricket Camp, catering for ages 3 – 12 years.
Commenting on the announcement, Will Kitchen, ICC Academy Manager said: “Today’s announcement is a significant boost to the sport of cricket in the region. The Babyshop partnership will enable us to build on the current youth programmes we already have in place creating strong building blocks for the future. Being a world leader in sports development are key goals for both Dubai Sports City and the ICC Academy and this partnership will not only aid the development of the children of today but leaving a legacy for generations to come.”
Babyshop, the leading kids’ retailer in the region and beyond, has existed for over forty years with 235 stores across 16 countries and showcases strong commitment to its community over and above delivering on the fashion component.
Commenting on the partnership, Ruban Shanmugarajah, General Manager, Babyshop, UAE said: “We have always gone the extra mile to deliver to our community, over and above fulfilling fashion needs for children in the region. We believe that sports and physical activity is essential for life-long healthy living for everyone including our little shoppers. UAE continues to gain sporting excellence through a host of global sporting events combined with excellent facilities and the best of expertise. Keeping this in mind, it is imperative to develop skills and competencies for the younger audiences for a well-rounded development of all individuals of the society. Babyshop’s support to ICC’s Summer Cricket Camp and Cricket Cubs is in line with the company’s philosophy of empowering children with skills such as these in order to help pave the way for a more active society.”
The ICC Academy’s Cricket Cub programme is an initiative to get children between 3 and 6 years old involved in fun, physical activities using cricket as its main medium for the development of motor skills and hand eye coordination.